Creative brief
A shared direction covering audience, tone, positioning, formats and visual references.
Service 03
A cover with a job to do
Your cover must attract the right reader, communicate the book’s promise and remain legible from a shop table to a thumbnail. We balance creative distinction with clear commercial purpose.
Brief your cover
Designed for the reader
We begin with the manuscript, audience and competitive landscape, not a favourite colour or a stock image. The result should feel true to your book while using the visual language readers already understand within its genre.
A shared direction covering audience, tone, positioning, formats and visual references.
Distinct, purposeful routes that show how typography, imagery and hierarchy can work together.
Front cover, spine and back cover prepared to the final trim size and printer specification.
Optimised eBook artwork and useful promotional crops for online listings and launch activity.
How it works
We understand the manuscript, readership, genre cues and the books it will sit beside.
You receive considered visual directions, each built around a specific positioning idea.
We develop typography, imagery, colour and back-cover hierarchy with focused feedback.
Files are checked against the final page count, trim, bleed, barcode and platform requirements.
Made to work everywhere
Every design is reviewed in print context, online retail context and as a small thumbnail.
The outside is only half the experience.